American Beauty Equipment

Who In The World Is Rick O?


Rick O.





 


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Who is this guy?:
I am the General Manager and Owner of American Beauty Equipment,
formerly Midwest Salon and Skin Care Equipment.
I have been in the beauty business for my entire life practically,
I am a legacy of a large beauty product dealer from the Chicago land area.

My long time customers say, that I know pretty much everything about beauty & spa equipment. I learned quite by accident after doing this for so many years. Being a teacher by nature, I have studied all cabinetry and chairs as well as skin care equipment and barber equipment from all over the world. I had some great teachers. The things I have learned about manufacturing have been put into the ITALICA line.

American Beauty Equipment can help you design your salon, spa or any beauty type business and provide specs as well as basic layouts for architects. We can also help choose colors, motif and other things to help make your business special and successful. I can also recommend and help with marketing ideas.

A secret you may not know-
Build a nice salon, be knowledgeable, nice and helpful, people will always come back, build a cheap ugly salon, people will only come once, unless you are REALLY special. People can tell when you have thrown together garbage.
Your grandparents were able to keep their customers in their salons for 40 years you can too, if you do it right. I have seen dozens if not hundreds of salons open then close due to poor marketing, poor management or rude owners.
BE NICE IS THE GOLDEN RULE!


Before the Asian items were anywhere in the USA, chairs and everything else cost upwards of $400.00 to $1200.00+ for a reason and the people who get good equipment seem to still be in business, go figure. They made enough money to put their kids through college and even prosper. My observations after being in the salon industry for nearly my entire life is: Have a nice salon, Be friendly, Do a good job, Keep a happy atmosphere and your customers will come back all the time.

People have been asking me a lot lately why they cannot find our ITALICA equipment on other websites??? Well it is simple it is made for American Beauty Equipment ONLY. We sell it to a limited amount of higher class dealers who wont ruin our reputation or the line of really good quality items like many of the lesser companies in our industry today.
 
What's The Deal With This Web Site:
The website is called American Beauty Equipment, same as our name. Abraham Lincoln is our logo, we are based in Illinois, 10 minutes from O'Hare airport. A.B.E is our Acronym?
We offer great value and everything is worth every penny you pay.
The website is a dictionary of manufacturers equipment, because our website gives you all the descriptions and color choices available and then some. It is simple to navigate if you can read.

We carry all the major brands and some excellent smaller companies making a name for themselves.
This website is designed and updated nearly everyday. The items over the years have changed and so has the name and the way we do business.

All of our equipment is good quality and even the items made in China are very nice indeed. I personally design and oversee the equipment in our ITALICA line and make sure it is tough enough for Americans. Every year we go back and make sure that our equipment is still holding up after the warranty periods.

When you don't have working equipment, you are losing money.




What is ITALICA?: Where is ITALICA?

ITALICA is a city in Spain that was a Roman city during the Roman Empire, modern day Seville. Some of the best preserved and most beautiful works of Roman history are still buried and have yet to be unearthed.
I was inspired by this timeless city spawning 3 emperors and one of the biggest still functional coliseums in all of Spain.

Learn Something Today, A BRAIN Is A Terrible Thing To Waste: http://www.wikipedia.org/wiki/Italica

Many of our items are UNIQUE , because we design or make them from scratch. We try to never copy a design. If you notice many of our items are NEW or have been redesigned. We make them stronger and stronger every time and improve the designs based upon your feedback. Thank you for making this line a brand name people trust now. We promise to make better and better items and to keep the prices competitive and hopefully better than our competition, whom in many cases are still selling you utter junk. We are sorry for that and cannot stop them.
Only you can stop this by not buying that really cheap stuff.
You get what you pay for nowadays, even in our industry.
 


















Our Horror Section!

Why should I buy from American
Beauty Equipment over some cheaper guys?:
1. First in most cases it is not cheaper as we work on volume so prices are lower.
2. We offer refunds and are concerned when our customers are not happy.
3. We sell only good quality proven items and have been for 15 years.
4. We are not going anywhere and will be in business practically forever.
5. We are an accredited equipment dealer for the beauty industry, this means we are recognized by many large manufacturers to be a recognized dealer to you.
6. We design, manufacture and distribute all kinds of equipment you probably have never seen anywhere else. Why? because we are always looking for new items and better makers of equipment.
7. This is the most up to date and largest site of its kind in the world.
People from nearly every country view our site and buy items as far as
Fiji,  Moscow and everywhere in between.
8. We carry more equipment lines than anyone.
9. WE DO NOT SELL BEAUTY SUPPLIES ONLY BEAUTY & SPA EQUIPMENT
10. Beauty Supply Companies do one thing well and that is sell you beauty supplies.
11.
We have been here for 15 years and will be here for at least another 50 years.


I have heard your horror stories about equipment sold by the dealers that are
from certain states or that disappear or tell you tough luck.

How much did you spend to sue them and then not get anything,
because they changed their name and moved. How much time and effort have you lost in business due to being penny wise and dollar foolish.

It is the beauty professionals who foster these cheap guys and buy these things, then complain when they have to buy better items now costing twice as much because they have broken.

Beware of EBAY!!!!!!!!!!!!!!!!!!
I don't need to say anything more about this. Just beware.
People call our company or come to me in person and say I bought something on EBay and now it is broke or just plain is bad and does not work right. There is a reason and until people stop buying certain items there IE: Pedicure spas, Beauty Salon Equipment & Nail Tables, this will always happen.

We have geared up our manufacturing and parts departments to help you fix MANY of those broken or worthless items. We also know many factories that may be able to get new parts for the broken ones. Even though we did not sell it to you, we will help fix it in most cases.
We discontinued MANY of the items you are now buying from cheaper sites, due to bad record and just poor quality.

 


Serving Beauty Professionals For Over 15 Years
Warehousing, Manufacturing, Distributing, Importing, Designing, Improving, Innovating & Inventing Beauty  
 Equipment of All Types! Please Do Not Compare This To Other Web Sites or companies!
 This Is a Dictionary of Equipment Being Constantly Updated. 
We sell good quality equipment for good prices! Please do not confuse us with others, with like items. 
 There are many ways to make items. we use strict manufacturing and engineering standards in our lines. 

If you have questions for me or wish to contact me
email me at Rick@AmericanBeautyEquipment.Com


TOLL FREE 1-888-616-9450


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